There’s something that I fundamentally don’t understand about Article 13.
It doesn’t simply protect copyrighted content, it will also absolutely impact the bottom line of these big businesses too. This is how I see it.
Here’s my current fandom:
How did I get into Kingsman? Was it because I saw a trailer for it on TV and thought, “Hey, I should see that.”
Nope. It was via online fandom content almost two years after Kingsman: The Secret Service was released. I never would’ve given it the time of day if not for gifsets and fanfic that I saw and read before I’d even seen the movie. But I saw those things first, so the movie then caught my interest, and I watched it. Legally. I ended up purchasing movie tickets for the sequel, I bought the movies on Blu-ray, I bought some official Kingsman merchandise (don’t judge me), and I even spent a little money on one of the official Kingsman mobile games (like 20 dolla, and I’m not proud of it).
I spend a significant part of my online time interacting in the orbit of the Kingsman fandom. I look forward to the third movie (the actual third movie, not this weird prequel thing…ugh). I will actively spend money on the movie and probably some official merchandise when it’s released too. I also have an interest in the actors from the movie and legally seek out their other work (even Robin Hood, haaaa). Meaning I intend to SPEND MONEY on things related to Kingsman because fandom content keeps my interest going long beyond its official release. Fandom content is often what will catch my interest in the first place.
My fandom before Kingsman?
When I got into Marvel/Captain America, how do you think that happened?
Did I see trailers before other movies? TV commercials? Was it because of people I knew in real life who enjoyed it? Nope. I rarely see any promotional material for things because I don’t normally take in content in the traditional way (the same as most other Millennials and Gen Z, I’d wager). I knew of them, obviously, because they’re insanely popular. But I didn’t give a shit.
I didn’t give a lick about Marvel and it wasn’t until I saw some fan commentary and gifsets on Tumblr/in fan spaces of Captain America: The Winter Soldier that I was like, “Oooh, this sounds interesting. I need to watch this.”
And I watched it. Legally. And I bought it. Legally. And I went out and legally watched everything else Marvel. I bought legal/licensed Marvel merchandise. I bought Marvel comics, ffs. Do you think I cared about comics before that? At this point, I’ve probably spent a good few hundred dollars on Marvel related content. Probably closer to $1000 than $100. And that’s mild compared to some people!
Do you think I would’ve done any of that if I hadn’t first seen fan created content that technically uses copyrighted material?
I sure the fuck would not. I would’ve gone on not caring about it at all.
My point is, Article 13 is so fucking short-sighted. Fandom and creative content made by people not associated with these businesses often makes or breaks that content. How many people do you think got into Marvel the same way I did? How many millions of dollars have people spent on Marvel related merchandise because fandom content fostered their interest way beyond “See it in the movie theatre, then go home and forget about it?”
Here’s another example for the other end of the spectrum:
Avatar. The James Cameron movie. It made $2.7 billion at the box office worldwide. That’s nice. But does anyone really give a shit about it? I’ve never seen it. Don’t have any desire to see it or the supposed upcoming sequels. The only online content I see about it? Mocks it. There is no fandom.
To compare fandoms on Ao3:
No one gives a shit. No one is looking for Avatar. Maybe the sequels will do well, I’m not a psychic. I have no idea. But my point is, there is no longevity there. No one is looking for official Avatar merchandise. No one is creating works about it that keeps interest going years after it was released. And continued interest means continued profit.
So Avatar did really, really well at the box office. Exceptionally well. And then?
Are people buying Avatar clothing? Books? Mugs, tchotchkes, spending thousands of dollars to meet the cast and creators at conventions? Special editions of the movies? Collector’s items?
Google “Avatar pop” and what do you think comes up? Pop! figures for the Avatar movie? Nope. There aren’t any. Are there Pop! figures for Avatar: The Last Airbender, which has a healthy online fandom presence? Yep.
Supernatural is an excellent example as well. A small show on a struggling network. Isn’t it on season 247 at this point? What do you think helped it last as long as it has? All that sweet network promo? The A-List status of its stars (hahahaha)?
HAAAAA! NO! It’s the fucking fan content! All the fanvids, fanfic, artwork, gifsets, commentary, discussions, meta, and beyond. All those creations get seen by hundreds, thousands of people who may have never heard of it before. But it’s that kind of content that sparks an interest. If you’re in that fandom, think of the coolest piece of art (or the best fanfic), that’s what inspires people to seek something out. That’s what cultivates an interest for years, including purchasing god knows what for god knows how much money. Terribly photoshopped ~official~ promo pictures and a couple commercials ain’t gonna do it.
Does the below image make me go “LOL WHAT? wats happening? wats going on? wat is this????”
Ya. Dark, morbid, funny. Sounds interesting…
Does the below official image make me go, “Oooh, gotta watch whatever that is!”
It sure the fuck does not. Sorry Jensen Ackles, you’re good looking and all, but nah. Can’t say I have any interest in whatever that is. WHY ARE YOU IN A CAGE? WHAT IS THAT CHAIN FOR? help me i’m scared
ANYWAY. Which content style above is going to inspire and cultivate enough of a longterm interest that people are willing to buy board games, clothing, jewelry, DVD sets, magazines, go to conventions, buy god knows what else, and spread the word about the show? For over a decade? It ain’t the second picture, I can tell you that much.
Fan content creates new fans and cultivates longterm interest which earns big businesses more money.
That is one of many reasons why Article 13 is shit. For fan content creators and for big business. It’s not a threat to the big business bottom line, it’s free promotion.
I BEG YOU. DO NOT SCROLL PAST THIS.
Need the EU’s Directive on Copyright
Article 13 explained to you or a friend in a different way you might get? READ OP’s post now and pass it on!
I mean… what keeps a fandom like Supernatural alive constantly throughout 14 seasons?
Fic, art, gifs, meta, and a thriving fandom that creates this community. This is the community that drives people to buy all the official merch, to support the charity events run by the actors, to spent big bucks on official conventions, and keeps people engaged with the show. Would a fandom like this have any hope of surviving without the fan-created content? If we were forbidden from creating this family online?
Yeah, this is important. Article 13 MUST NOT happen.
that in the Chinese version of Disney’s Mulan, the fake name she gives is “Ping”, but her family name “Fa” in English is “Hua” in Chinese, therefore her full name is “Hua Ping”, which is literally “Flower Vase”, and that’s why Shang is so bewildered because it’s a silly name.
but OP how could you not tell them the best part
“hua ping”/flower vase is chinese slang for “camp gay”
I—
Mulan, introducing her soldiersona: Hello yes it is me, a twink
Um…excuse me, but why is this labeled as “Straight Culture”? Are you saying this is something only straight people would do, because as a straight person, we aren’t all that stupid. I’m not saying that straight people are better than any other kind of person, I’m just asking that you don’t label us under something so offensive. I mean, how would you feel if I said that (in the right circumstances) this was “gay culture” or “trans culture” or “bi culture”. Doesn’t seem fair does it? Again, I’m not saying all gay/trans/bi people are stupid enough to do this, but neither are straight people. Thank you.
shut up straightie
Oh, fuck you. I tried being as respectful as possible, but yet again you guys just read only what you want! I was just saying straight people aren’t bad people, we are just as good and bad as anybody who is LGBTQ+. You guys want to stop being generalized? Well then stop generalizing us!
straight people are bad
Can you tell me why?
being straight is unnatural
PFGHEYHADFBEHLNCD
WHAT!?
THAT IS LITERALLY THE STUPIDEST THING IVE EVER HEARD! XD
being straight is a sin
You are joking right? Please tell me this is a joke. Surely nobody could be that stupid.
no i’m serious
I’m starting to question how you have the IQ necessary to use a keyboard if you truly think you are correct here.
it says right on the first page of the bible that god hates cishets
I’m going to argue against this in two parts.
I’m VERY sure that the bible says that god hates gays. (which I don’t agree with)
SINCE FUCKING WHEN WAS THE BIBLE A RELIABLE SOURCE!?
“GOD created Adam and Eve and realized cishets were a mistake.” is the opening line of the bible
It is very clearly not. I’m pretty sure that “cishets” was not a term used back when the bible was written.
that’s fake, actually
Ok, I’m done. Say waht you want, but you are wrong and everyone knows it. You can stop trying now. It would be a waste of your energy, not that I care anyway.
they went and googled the opening fucking line lahlahlusdfghajlfghjl;adhgat
Today in dumb news, a straight person looses their shit for being treated like an LGBTQ person
Ignisfilimundi 